A collaborative third year packaging project. For this project we were asked to reinvent the home delivery packaging for John Lewis which encourages tech-savvy, shoppers.

 

The packages showcase the best design talent from the UK and beyond who work alongside John Lewis. The premium black packaging signifies John Lewis’ reputation as a high quality brand. The vibrant colours that feature on the inside of the box and the sides of the bags appeal to the younger target audience. The product will be protected by popcorn with mixed leaves. This material can be recycled or used as decorative pot pourri.